IN THE NEWS: "Communications expert calls on seafood industry to use proactive storytelling..."

Seafood Source:

Communications expert calls on seafood industry to use proactive storytelling to tackle next Seaspiracy

By Madelyn Kearns

July 5, 2021

"There is no time quite like the present moment for the seafood industry to commandeer its narrative and start proactively sharing its stories, according to Emily Patrolia, founder and president of ESP Advisors, a Washington, D.C., U.S.A.-based bipartisan firm providing government relations, strategic communications, and advisory services for oceans and natural resources.

Speaking during one of the National Fisheries Institute’s Global Seafood Market Conference webinars this month with Windward Strategies President Jay Sterne, Patrolia stressed the importance of consistent communications and storytelling for seafood suppliers, “especially in this day and age” of increased consumer activism and morphing conscientiousness.