STRATEGIC COMMUNICATIONS

OUR COMMITMENT

Effective public affairs and communications is not just about arranging meetings and pitching reporters. It is knowing how, when, and where to tell your story. ESP Advisors is defined by our commitment to clients, excellence, creativity, and results. We provide holistic public affairs, communications, graphic design, branding, and strategy in support of your mission.

These services include everything from the development of information and marketing materials to media strategies and brand management. Through effective communications framing and targeting, we will ensure that your voice is heard by the people that matter.

WE WILL HELP YOU

• Create a strategic communications plan.

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• Adapt your messages for the audience you are trying to reach.

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• Draft press releases and manage media relations.

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• Create content, including writing op-eds, newsletters, website content, and public-facing material.

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• Manage and grow your social media engagement and marketing.

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• Develop, design, and/or manage your website.

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• Organize in-person and virtual events.

OUR SERVICES

• Draft press releases and disseminate to the media so that reporters and editors will use the information in an upcoming TV or radio broadcast, in a newspaper or magazine issue, or on the media’s website.

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• Manage public relations to influence, engage and build a relationship with key stakeholders across numerous platforms in order to shape and frame the public perception of an organization.

PUBLIC RELATIONS

• Position your organization as a leader in its field through best-in-class content and marketing including publishing articles, videos, research, or any other form of original content regularly.

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• Pitch stories (and op-eds) to targeted media outlets and audiences.

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• Write content such as op-eds, blog posts, and articles, newsletters, scripts for videos and podcasts, and more.

THOUGHT LEADERSHIP

MESSAGING, BRANDING, & MARKETING

• Build a strategy around coherent messaging that suits all audiences such as policymakers, investors, customers, and the public.

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• Design your organization's brand to distinguish your organization and clarify what it is you offer.

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• Build marketing strategies by communicating the benefits of your organization and key differentiators.

WEBSITE DESIGN & MANAGEMENT

• Generate website audits to identify problems with website architecture.

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• Frame, design, build, and manage your website, ensuring it is easy to use, aesthetically pleasing, and suits the user group and brand of your organization.

STRATEGIC PARTNERSHIPS & COALITION BUILDING

• Forge strategic partnerships and utilizing target audiences to improve their value proposition.

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• Build coalitions around topic areas and position your organization for leadership on priority issues.

• Develop social media audits to evaluate and optimize your social media profiles and strategies.

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• Manage social media by creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

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• Grow engagement of public shares, likes, and comments for your social media efforts.

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• Plan and execute social media campaigns in order to achieve a specific goal and further grow engagement on a topic.

SOCIAL MEDIA

• Plan events such as meetings, conferences, briefings, webinars, receptions, etc.

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• Comprehensive event management, including budgeting, establishing timelines, selecting and reserving the event sites, acquiring permits, planning food, coordinating transportation, developing a theme, arranging for activities, selecting speakers and keynotes, arranging for equipment and facilities, managing risk, and
  developing contingency plans.

EVENT PLANNING